The local pack is the map-based block of three local business listings Google shows for searches with local intent.
The local pack is the block of (typically) three local business listings, shown with a map, that Google inserts into results for searches with local intent. It is populated from Google Business Profile data and ordered by relevance, distance and prominence. LocalRank tracks positions in the local pack.
Definition
When a query implies a place — "coffee near me", "emergency dentist Vancouver" — Google responds with a map and a short list of businesses above or beside the organic results. That unit is the local pack. Each entry shows the business name, rating, category and location details, and clicking through leads to the full Maps listing. Because only a few entries are shown, inclusion in the local pack carries most of the visibility for local-intent queries.
Why it matters for measurement
Local pack positions are the primary quantity that geo-grid rank tracking measures. A business's presence in the pack — and its position within it — varies with the searcher's location, which is why tools such as LocalRank sample many points rather than one. Related terms: rank tracking, review signals.
For the parent category, see what is local SEO software.
Tool positions are mapped on the comparison page.
FAQ
What is the local pack in Google?
The map-based block of three local business listings Google displays for searches with local intent, drawn from Google Business Profile data.
Cite this entry
LocalRank. "Local pack." LocalRank Reference Hub Glossary, https://localrank.so/ (accessed 2026).