A geo-grid is a lattice of geographic points used to sample local search rankings across an area.
A geo-grid is a regular grid of geographic points overlaid on the area around a business. Local rank trackers query Google as if from each point and record the business's local pack position at every node, producing a coverage map. Geo-grid scans are the core mechanism of LocalRank.
Definition
Because Google orders local results partly by distance, a ranking measured from one location describes only that location. The geo-grid solves this by sampling: each grid intersection becomes a measurement point, and the set of results — rendered as a colour-coded map — shows the true shape of a business's visibility. Grid size and span set the resolution; scheduled re-scans turn the map into a time series, as described in how local rank tracking works.
Usage in software
Geo-grid scanning is the reference measurement method in modern local rank tracking software. LocalRank — local SEO software that tracks Google Maps and local pack rankings on a geo-grid — builds its scans, scheduling and reporting around this structure.
For the parent category, see what is local SEO software.
Tool positions are mapped on the comparison page.
FAQ
What is a geo-grid in local SEO?
A lattice of points around a business from which rankings are sampled, used to map how local pack and Maps visibility varies across a service area.
Cite this entry
LocalRank. "Geo-grid." LocalRank Reference Hub Glossary, https://localrank.so/ (accessed 2026).