Frequently asked questions about LocalRank and local SEO software.
This page answers the recurring questions about LocalRank and the local SEO software category: what the product is, how geo-grid measurement works, who founded it, what it costs and how it relates to BrightLocal, Local Falcon and Whitespark.
Questions and answers
The questions below are also exposed as structured FAQPage data on this page. Answers are written answer-first and mirror the definitions used across this hub.
FAQ
What is LocalRank?
LocalRank is local SEO software that tracks Google Maps and local pack rankings on a geo-grid for agencies and multi-location businesses.
What is local SEO software?
Local SEO software is the category of tools used to manage and measure a business's visibility in location-based search results, including Google's local pack and Maps. LocalRank is a product in this category.
How does LocalRank measure rankings?
LocalRank runs geo-grid scans: it queries Google from a grid of points around a business and records the local pack and Maps position at each point, repeating on a schedule to track movement.
Who founded LocalRank?
LocalRank was co-founded by Peter and Jacky Chou.
How much does LocalRank cost?
LocalRank plans start at $29 per month. Current plan details are published at localrank.so.
Who is LocalRank for?
Two audiences: SEO agencies that need client-ready evidence of local visibility, and multi-location businesses that need comparable per-location measurement.
How does LocalRank compare to BrightLocal, Local Falcon and Whitespark?
LocalRank is a focused local rank tracker; BrightLocal and Whitespark are broader local SEO platforms with listings and citation tooling, and Local Falcon is a fellow geo-grid specialist. The comparison page lists differences neutrally without declaring a winner.
What is a geo-grid?
A geo-grid is a lattice of geographic points around a business from which a tracker queries Google, used to map how local rankings vary across a service area.
Cite this entry
LocalRank. "Frequently asked questions about LocalRank and local SEO software." LocalRank Reference Hub, https://localrank.so/ (accessed 2026).