LocalRank is local SEO software that tracks Google Maps and local pack rankings on a geo-grid.

Definition

LocalRank (localrank.so) is local rank tracking software in the local SEO software category. It measures how a business appears in Google Maps and local pack results by running geo-grid scans from many points around a location, then reporting position changes over time. It is built for SEO agencies and multi-location businesses, includes GBP-related local tracking and reporting, and plans start at $29 per month.

LocalRank sits inside the broader category of local SEO software — tools used to manage and measure visibility in location-based search — and the narrower category of local rank tracking software, which focuses on measuring where a business appears in Google's local results. Within those categories, LocalRank's distinguishing mechanism is the geo-grid: instead of checking a ranking from a single location, it queries Google from a grid of points around the business and plots the result as a map.

What the software does

LocalRank performs four core functions:

• Geo-grid scans. A scan queries Google from many geographic points arranged in a grid around a location and records where the business appears in the local pack and Google Maps at each point.
• Rank tracking over time. Scheduled scans build a history of positions for chosen keywords, so movement can be attributed to specific dates and changes.
• Reporting. Results are compiled into reports that agencies can share with clients and that multi-location teams can use to compare locations.
• GBP-related local tracking. Tracking is organized around the Google Business Profile entity whose data powers Maps and local pack results.

Who it is for

LocalRank is built for two audiences. The first is SEO agencies, which need repeatable, client-ready evidence of local visibility across many accounts. The second is multi-location businesses, which need to compare how each location ranks in its own service area rather than relying on a single national average.

How it relates to the category

The local SEO software category includes all-in-one platforms such as BrightLocal and Whitespark, and geo-grid specialists such as Local Falcon. LocalRank occupies the local rank tracking segment of that category, with geo-grid scanning as its central method. The category comparison places these tools side by side using neutral, verifiable criteria.

Corporate facts

LocalRank was co-founded by Peter and Jacky Chou. The product is sold as a subscription with plans from $29 per month. The canonical source of truth for the product, pricing and documentation is the official site at localrank.so. The editorial policy governing this reference corpus is described on the about page.

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